Announced last week at CES 2023a new smart car prototype from Sony and Honda seems to be taking a page from Elon Musk’s Tesla, allowing people to run PlayStation 4 and 5 games through its internal displays. But Sony may also be planning to use the car as a way to advertise crap on the outside while you’re driving. Welcome to the future. That’s bullshit.
Afeela, New smart EVs from Sony and Honda (electric vehicle), is a joint venture between two major companies designed to take advantage of Sony’s advanced technology and Honda’s decade of automotive production. The result is a new, super-fancy and tech-packed prototype EV that Sony claims will hit the streets in a few years. And when that happens, you’ll obviously be able to use it to play PS5 games.
Now to be clear, you won’t be able to just pop a PS5 drive into the car as Afeela will be using cloud streaming to allow owners and passengers to play PS5 and PS4 games on the go, provided you have a decent signal or internet connection. You will also be able to watch movies and TV through different screens in the car.
But Afeela doesn’t just have screens inside. No, like a weird future episode a Pimp Me Ride relaunch, the Afeela also sports a widescreen exterior. Sony calls this the car’s “Media Bar” and says it will allow owners to display various data, including the current weather and the car’s battery level. It can also be used to display different colors or images. Yasuhide Mizuno, CEO of Sony Honda Mobilitysays with the media strip, owners can “express themselves” by “sharing different types of information with the people around them.” [the car].”
Sony also has some less cool plans for this new media strip. During the CES show, Sony briefly ran an ad for Spider-Man: No Way Home on the external screen. Not much else was said about this brief moment from the event, other than Mizuno suggesting that Sony has been talking to partners about how they can create “fun and exciting” interactions using the media bar. That sounds like Sony wants Afeela to be billboards for mobile devices.
Of course, all of this is still a few years away as Sony and Honda say the Afeela won’t be out until 2026. But as a tease of what to expect from future smart cars, it doesn’t look good. Considering how smart TVs with ads are already in 2023, I’m not looking forward to cars that will be covered in screens and advertisements either. I guess I’ll barely notice while playing a laggard PS5 game over the clouds in the back seat of the Afeela. In any case, I thought the future would be cooler.