Entrepreneurship

Oneleaf is a self-hypnosis app that guides you through audio programs • TechCrunch

Meet Oneleaf, a new startup that wants to make hypnosis mainstream. The startup has designed an app that helps you get started with hypnosis and follow different programs to quit smoking, reduce anxiety, or lose weight.

Oneleaf has raised $4.6 million (€4.2 million) from Frst, Kima Ventures, Raise Ventures and several business angels. Bpifrance also contributed hundreds of thousands of dollars on top of that through non-equity financing.

“How to quit smoking was a topic that was really important to me.” I discovered a whole new world, which is hypnosis,” founder and CEO Elliott Cohen-Scully told me. “And the digital experience is better than the physical one.” Hypnosis is a state of relaxation and concentration at the same time.”

According to Cohen-Scalli, the reason it’s easier to practice self-hypnosis at home is because you’re in a calm and familiar environment. You are not in someone’s office sitting next to a stranger.

There is also a reason why the app could work well in the hypnosis industry. Real-life hypnosis sessions can be quite expensive, especially in the US

Oneleaf has written a handful of 21-day programs to help you with smoking, weight control, or poor sleep. The company worked with hypnosis professionals to design those sessions, such as Laurent Taton, Emily Balcetis and Judith Prochaska.

The startup then recorded these sessions and added some binaural beats for the background music. The result is an audio-only experience that you can start whenever you want from your phone. Each session lasts 20 to 30 minutes.

Like meditation or fitness apps, Oneleaf is banking on subscription revenue. Users can pay $68 to access Oneleaf’s content library. There are also in-app purchases that allow you to unlock the program separately.

The app has been around for a few weeks now and the feedback has been good so far. The company now hopes to generate 10,000 downloads per month as quickly as possible. When it comes to distribution strategy, the company will generate some downloads through ads, attract web users with content optimized for popular keywords and sign partnerships with some influencers.

By the end of 2023, Oneleaf hopes to also be able to convince companies to pay for its product so that it can be part of the benefits package. Many companies offer employee assistance programs and various subscription products. Adding Oneleaf to this line of apps and services makes sense and could create an interesting second revenue stream for the startup. But first, it will be interesting to see if Oneleaf manages to build a loyal user base with its consumer product in the coming months.

Image credits: Oneleaf

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