While branded hotel residential projects, some of which lack a hospitality component at all, are nothing new in label-crazed Miami (see: the uber-luxe Ritz-Carlton Residences in Miami Beach or the Waldorf Astoria Residences, which broke downtown in October).
But now, a new series of such towers has once again challenged hoteliers.
One of the most exciting is the residence of St. Regis, which brings 175 mats and two towers to Sunny Isles.
Developed by Fortune International Group and Chateau Group and designed by Arkuitectonica, the project will be the tallest in the area when completed in 2026.
Sales launched in March, and available units range in price from $4.3 million to over $10 million.
Although the facilities include the distinctive services of St. Regis 24/7 — and a residents’ club, cognac lounge, wine bar, wellness center and game rooms — the project will not have a single hotel room.
Meanwhile, buyers of the new NoMad residences are sticking to the hotel’s raison d’être. Owners there will be able to rent out their units like hotel rooms through the building’s eponymous brand.
Located at 2700 NV 2nd Ave., steps from Wynwood Walls, the 329-unit condominium is being developed by Related Group captain Jorge Perez and Tricap’s David Edelstein in collaboration with Sidell Group, parent company of the NoMad hotel.
It was also designed by Arkuitectonica, with interiors from DesignAgenci.
Prices start at $600,000 for units that range from 464 to 931 square feet.
Related is also behind Baccarat Residences in Brickell.
The famous crystal manufacturer launched its first hotel in New York in 2015, and is now opening hotels around the world. But in Miami, Baccarat is trying out a complete condo concept with 318 dazzling homes, including 28 riverfront condos and duplexes.
That tower is scheduled to open in 2025, with prices starting at $1.6 million.
“Partnering with hotel brands that have a reputation for quality and impeccable service has really proven successful,” says Related Group’s Nicholas Perez. “Baccarat apartments in New York have sold for some of the highest prices in the city.” And in Miami, we are already 90% sold on that project.
In Midtown Miami, another New York entertainment venue, The Standard, is launching its first luxury condo.
The upcoming 12-story Standard Residences is being developed by Rosso Development and Midtown Development, and will have 228 $400,000 lots.
Arkuitectonica and Urban Robot are behind the design, and the project is expected to open in 2023.
In Edgewater, the Edition hotel brand is building 185 homes on the waterfront of Biscayne Bay—the brand’s first all-condo project. Developed by Two Roads Development, the 55-story glass tower was designed by architect Bernardo Fort-Brescia.
Prices range from $1.7 million to over $8.5 million, with construction starting next year.
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