Entrepreneurship

Cropin: Google invests in agritech firm Cropin

BENGALURU: Agritech firm Cropin has secured Rs 113 crore in funding from new investors Google and JSR Corporation as well as existing investors ABC Impact and Chiratae Ventures. The funding will help expand Cropin Cloud, a company that recently launched an intelligent agriculture Cloud platform, to meet the growing demand for digitization and predictive intelligence in the global agriculture sector.

With the support of this round of funding, Cropin will be able to further invest in its go-to-market efforts and expand Cropin Cloud’s capabilities, including the development of next-generation predictive intelligence solutions through Cropin AI Labs. Cropin AI Labs’ goal is to bring predictive intelligence to every acre of arable land in the world. Additionally, Cropin plans to expand its business presence in new regions and industries, focusing on creating solutions that promote sustainable agricultural practices and address global food security challenges at scale.

Today, the global food system faces significant challenges, including climate change, food insecurity, supply chain disruptions and geopolitical tensions, highlighting its structural vulnerabilities. Governments and businesses in the agriculture and food sectors are looking for ways to increase productivity, efficiency and income to meet domestic demand and reduce food waste. Cropin, with its strategic technology solutions, aims to help governments, development agencies and agri-food businesses transform and create a safe and sustainable food value chain.

Krishna Kumar, co-founder and CEO, Cropin said in a statement, “The inclusion of new strategic investors such as Google and JSR Corporation, as well as the support of our existing investors, demonstrates confidence in our mission and impact. We are excited to partner with global technology innovators like Google, which further validates our capabilities and solidifies our leadership position in the digitization of global agriculture.”

Sugandi Matta, chief impact officer at ABC Impact, said in a statement: “We are delighted that Cropin’s efforts to address global food challenges through technology continue to gain momentum. Our ongoing support with new investors underscores the Cropin team’s dedication and commitment to delivering impactful results through their work.”

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