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House of Brands (HoB) startup SuperCluster Pi has raised $2 million in a Seed funding round led by Bobby Balachandran of Exterro Inc. with the participation of angel networks such as Inflection Point Ventures (IPV), Hyderabad Angels, Faad Network and AngelBay. Key social influencers including Bhuvan Bam, Ranveer Allahbadia of Beer Biceps, Praful Billore (MBA Chaivala), Arvind Arora (A2) among others also invested in the round. The startup intends to use 70% of the new funds for acquisitions and the rest to fuel brand growth, expand its team and improve its brand marketing activities.
“SuperCluster Pi is on a mission to make India healthier by collectively curating all entrepreneurial efforts in the proactive wellness sector. We are committed to making a healthy lifestyle possible, affordable and sustainable. Our team is thrilled to be backed by investors with capital, support and guidance at the very beginning of our journey. The startup will continue to grow and acquire brands in the proactive wellness sector so that our mission of building a healthier tomorrow becomes a reality,” said Vishnu Prasath Devrajan, founder of SuperCluster Pi.
SuperCluster Pi is targeting acquisitions of 6 to 8 D2C brands in the next 12 months and is targeting $20 million in annual gross merchandise value (GMV). The startup has acquired a total of three D2C brands in the last 6 months, reaching more than 30,000 consumers every month. Supported by a workforce of over 100 team members with expertise in digital marketing and brand scaling, HoB acquires and grows consumer-centric, problem-solving and socially conscious D2C brands, the company said in a statement.
“SuperCluster Pi is unique in its proposal to get society – people and business – working towards a common goal of a healthier tomorrow.” Their team demonstrated enormous potential with the existing portfolio of D2C brands by bringing them faster and closer to digital-first consumers. “We are extremely excited about the vision and sustainable business model of SuperCluster Pi,” he said Rathnakar Samavedam, director of investments at Hyderabad Angels.
Founded in 2021 by Vishnu Prasath Devarajan, SuperCluster Pi is a D2C brand house in the wellness space.